022 Pre-Suasion
022 Pre-Suasion.⭐⭐⭐⭐½
By Robert B. Cialdini (432 Pages, 9 hrs. and 24 mins Audiobook)
” The A Revolutionary Way to Influence and Persuade”
Summary
Do you remember the last time you bought something that someone recommended? Or have you gone to a movie your friend convinced you to see?
This is known as persuasion or the act to convince you to get, do, or believe something. Also, what your friend used to persuade you to see the newest movie, or show. Sometimes we use persuasion to influence someone to do something or to change their mind. Now imagine you knew the secrets to convince people to do what you tell them to do.
In this new book, social psychologist Robert Cialdini extends his teachings from his previous work “Influence, the science of persuasion,” several ways bringing more tips on how to crawl into people’s minds preparing your way to present your message.
“Pre-Suasion,” gives us examples, anecdotes, and different tales on how we can better understand the mental process before we make a decision, and how to master these techniques to be a professional persuader.
As Associate Professor of Business Administration at Harvard Business School, Amy Cuddy quotes:
” This book is a timeless and indispensable book about the psychology of influence, to recommend for years and years.”
So, get ready to learn how to use Pre-Suasion, to your advantage.
Ten+4 Lessons Learned
1.- What is Pre-Suasion?
Did you ever buy something, because your friend recommended, even if you didn’t know the manufacturer? Creating situations of trust can make you trust someone, by association, you believed what your friend trusted, is a human instinct, and building it will make you trustworthy.
2.- Privileged Moments.
Palm readers use a technique called “Positive Test Strategy.” By suggesting, you tell them something they can use to build a story. Product tests, and market samples, are using this technique also, after you sample something, and asking you if you liked it, you are more prone to buy it.
3.- The Importance of Attention… Its Importance.
Your attention draws to important or urgent messages. Advertising on magazines, billboards, or the breaking-news, catch your attention, and therefore you consider essential.
4.- What’s Focal Is Casual.
We are affected by what we are exposed to, sometimes without notice. When we hear a number, again and again, we tend to think it is important. And we might be using it to play the lottery. Also, think of all the kids named after a famous character in the latest film.
5.- Commanders of Attention 1: The Attractors.
Advertisers know that sex sells, therefore we usually see adds suggesting sexy situations, whether directly or subliminal. We always focus on what we want, and when something grabs our attention, we are more prone to listen.
6.- Commanders of Attraction 2: The Magnetizers.
Contrary to magnets, we are more attracted to what ourselves, and to everything that we relate. Also, we tend to look for the missing piece of the puzzle or the suspense of unfinished stories.
7.- I Link; therefore, I Think.
Our brain is continuously listening to the outside world, so when it hears a negative message starts to process the information, so we must make a habit of using positive language, not only when we speak but also to the message, we tell ourselves.
8.- All the Right Places. All the Right Traces.
Our environment is a reflection of ourselves, and it also influences our way of thinking, to be more creative and enjoy our job, increasing the quality of our work; we must be around the things we appreciate. It is what we call the Geography of Influence in your life; there is something you can’t change, like your genetics, but you can always.
9.- Causes, Constraints, and Correctives.
People tend to imitate their peers if their neighbors live in a clean and energy-efficient community; we tend to do the same; this is called Priming. By using this effect, we can persuade others to do what we want.
10.- Broad Boulevards as Smart Shortcuts.
Six principles affect the level of influence; these are: Reciprocity, responding to others with a positive action when we feel someone treated us well, or receive a favor. Liking: when people like us, they are more encouraged to do something for us. Authority: we listen and respect the experts. Social Proof: We tend to imitate what others are doing. Scarcity: Nobody wants to lose an opportunity, by presenting things as if it is almost gone, people will be more attracted. Consistency: Someone who commits to something, orally or in writing, is more likely to honor that commitment. Using all these behaviors will influence others to do what we tell them.
11.- Being Together.
The lessons of togetherness learned to make us more susceptible to become part of a group or a family, e.g., using Apple or Windows products.
12.- Acting Together.
The simple act of feeling loyal to a product, because the sellers asked our opinion on what will make it better. People support what they create.
13.- Pre-Pre-Suasive Considerations.
By using these rules and principles, we will be able to influence others and is our duty to use them ethically. Persuading others to do the wrong thing, in the end, will come back to us, and we’ll lose supporters, friends, and customers.
14.- Post-Suasion After Effects.
Who we are concerning any choice is where we are, attentionally, at the moment before the selection. We must be aware and find the correct action to influence others, just before they make a decision.
This summary is intended for educational purposes, not as an alternative to the book.
If you are interested in a copy for yourself, click https://bit.ly/MyBook100Project022 👈
If you want to know more about the author, go to https://www.robertcialdinibf.com/
