018 The One Hour Content Plan

018 The One Hour Content Plan

018 The One Hour Content Plan.
By Meera Kothland  (150 Pages) ⭐⭐⭐½

 

“Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Sells and Hooks.”

 

 

 

Summary

So now you have a lot of time on your hands, and you’re tired of binging series on Netflix, Hulu, or HBO. And you decide it is time to be productive and start your Blog, you open your computer and begin writing. The minutes become hours, and you still don’t have the slightest idea of what you should write.

Perhaps you take all your college essays and decide that this the way to go. But you think that all those pages might not be relevant today, and decide to write something fresh, trending, and mass appealing. Yet you don’t have the slightest idea where to look for that content trend.

Maby you have been selling your product or services person to person for years, but now you just can’t go out and use your magic powers of persuasion and sell to other people. And you decide that doing it online is the way to go; still, you’re not sure how to create content and promote your products or services.

In “The One Hour Content Plan,” Neera Kothland will help you deal with any or all of these situations, by helping you find out where to look for never-ending ideas for your content. Create Your Brand Voice and avoid the most common mistakes all beginners do by knowing what to create when to create and the results you’ll have.

Helping you through simple templates that lead you by the hand to create, publish, and sell your content.

 

Ten Lessons Learned

1.- I Blog, You Blog, Everybody Blogs.

So, you want to have an extra income writing a Blog, and the good news is that this is an ability like any other task you learned, you can master this one, but first, you need a content plan, to find what to write about, chase content trends, and write an active link to your other products.

 

2.- First Things First.

Blogs are little bits of information that you share with the world, and like all other products to sell them first, you have to have a customer. First, you have to define what is the playing field that you want to help (Fitness, Food, Development, Lifestyle, Etc.) and in what area.

Using this simple template: I educate/inspire/help/teach _________ who want to ________, I show ____ how to _____. Find an Imaginary friend in your Ideal Reader, imagine your content as a link to their reading journal. Position your brand.

 

3.- Where to Get and Store your Ideas.

If you want to have many ideas for your blog, you can start by getting them from places like Pinterest, Facebook Groups, Buzzsumo, iTunes, Answer the Public, Soovle, Ubersuggest, or your competitors. Now place them on a swipe file or a program; you can use Trello, Evernote, or a simple spreadsheet.

 

4.- Building Content.

When you decide what is the theme you want, then ask yourself, “What does the reader want to know?” and break them into categories and subcategories. You have to identify your readers by:

Those who have no idea of the problem you solve.

The ones that start becoming aware of your content.
Those who know the problem and trust you; but are not ready to buy from you.

Those who want to purchase from you but have questions about your services.

The ones that have obtained information from you and want more.

Set Quarterly goals (Increase email list by 500, Make 200-500)

 

5.- Attract, Delight, Convert.

You are unique, and so the voice and tone of your blog should be. It’s essential to maintain this tone through all of your writing. Select from the list below to define your style:

Funny but not humorous

Motivating but not cheering

Trustworthy but not naive.

Where to post your content? You can do video, blogs, webinars, or online courses, but before you decide on any of them, find the one you enjoy the most, this will make you more creative. Add visuals to make them stand out.

 

6.- Make Them Stay with You.

Once you get a click to your blog, you have to make sure that they will keep reading, make your post friendly, use different fonts, add click to tweets, add social share buttons, select your images according to your media (vertical for Pinterest). And, of course, create good content. And remember the 20/80 time-rule; 20% writing 80% promoting.

 

7.- Promotional Pathways.

The leading five promotional pathways to promote your content are: Social Media (Pinterest, Instagram, Tweeter, Facebook, Linkedin, Etc.), Outreach (Email, Help A Reporter Out HARO, Pitch press, Tag and tweet, Automate tweets IFTTT); Paid Promotions (Facebook, Tweeter, Pinterest)

 

8.- Serial Production.

You don’t make a dozen muffins one by one; instead, you make a batch and bake them together. Your content should be the same way; in other words, mass-produce your content. Have a folder whit similar type of images, use previous forms, have a list of similar bloggers that you can connect and ask them to retweet,

 

9.– Yes and No.

Have an editorial calendar to specify the content you want to share. It will keep you consistent and helps you plan for promotions, and helps you decide on requests made from others.

Don’t forget to combine your calendar and analytics. Don’t have multiple swipe files; you might duplicate or get lost. Don’t forget to update your schedule. You can use CREATEAPLANNER.com, WordPress editorial calendar, Google calendar, IFTTT, or Coscheduling.

 

10.- Managing Tools.

For Content Organization: Workflowy, Coggle Mindmeister;

Headline Analyzers and Generators: Co-Schedule Headline Analyzer, AMI Headline Analyzer, Portents Content Idea Generator, SEOPressor’s Blog Title Generator, Tweek Your Bizz Title Generator.

Keyword and Content optimization Tools: Yoast SEO Plugin, Ubersuggest, Story Base.

Editing: Hemingway App, Grammarly.

Visual Marketing: Canva, BeFunky.

Distraction-Free Writing: Inbox Pause, Rescue Time StayFoccused. Now you have all the tools you can use the following diagram; it will help you target your content depending on the person you want to connect.

 

 

This summary is intended for educational purposes, not as an alternative to the book.

If you are interested in a copy for yourself, click https://bit.ly/My100BooksProject018  👈

If you want to know more about the author, go to https://www.meerakothand.com/

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