004 Hello My Name is Awesome

004 Hello My Name is Awesome

004 Hello, My Name is Awesome.
By Alexandra Watkins ⭐⭐⭐⭐

How to Create Brand Names That Stick

 

Ten Lessons Learned.

1.- Oh, what a lovely name!
As the name for your child, you should think of a nice name for your company. When you think of a name like Rose, Lilly, or Violet, your brain thinks of beautiful flowers and fragrances. Other things like garbage, swamp, rotten, will remind you of a bad stinking smell. Don’t scratch your head thinking of a great name, instead use the acronyms SMILE and SCRATCH.

2.- Make People remind your company name always.
Find a name that sounds pleasant to the ear and easy to remember. Few people know what Google means or where did it come from, but today everyone uses Google as a verb. So let’s start with the Acronym SMILE.

3.- Think of a name with a SMILE approach.
Think on a name suggestive, meaningful and imaginative, yet playful and emotional. You can use the acronym SMILE to think about your company’s name. SMILE stands for: Suggestive, Meaningful, Imaginary, Leg, and Emotion.

4.- Suggestive – Meaningful – Imaginary.
Everyone remembers names like Yahoo, Oracle, and Amazon, not only for what they mean but for the sound. Look for a Suggestive name that links the idea of your company to what it does. Make it Meaningful, unless you’re a famous person, few people recognize what you do. Think of Imaginative names evoking what you do. For example, when you think PayPal, it makes you think of a friend that helps you make your payments on the Internet.

5.- Legs – Emotion.
Think of a name that has some Legs or room to play with it. A name that makes you think of funny things that people might like to print on a sticker or a baseball hat. And the most important thing that brings Emotion (Playdough, Happy Time Resorts, Healthfoods, etc.). When people remember the name and associate it with what you do, they will never forget it. Most of us make purchasing decisions based on emotion.

6.- SCRATCH. The seven deadly sins of Naming.
S.- Stands for Spelling. If the name sounds correct but spells wrong or shows as a misspelled word, then it is time to Scratch it off.

C.- Stands for Copycat. Avoid names that sound like another brand, placing an I before any gadget, unless your Apple.

R.- Is for Restrictive. Don’t use a name that limits your company. You wouldn’t look for tools, electronics, or perfumes on a site called Bookshop.com. But you do, under the company’s new name, “Amazon.com.”

A.- stands for Annoying. Always avoid names that are two words forced together or spelled backward. People won’t like the name and tend to forget it.

T.- Is for Tame. You don’t want your company to look docile or domesticated. Instead, you want people to think of you as exciting, wild, unbroken.

C.- The Course of Knowledge. When you use a word meaning something that few people know, don’t use a name in a foreign language, unless you’re from there, or to tech-savvy.

H.- Is for Hard to pronounce. Stay away from names that are hard to pronounce. People won’t use them because they’re afraid to look silly or embarrassed.

7.- Create independently, then look for your gang.
Brainstorming is a great tool, but to find the right name is like playing Pin The Tail to the Donkey with many people. You can get it right, but you’ll get pinched all over and have it all wrong. Instead, first set the ground rules for what you’re looking for. Then make a plan or a draft of what you expect your company to do. After you can look for ideas on the Internet. Once you have a clear concept, then share it with others and look for advice, in the end, you will find the perfect name.

8.- Your-name.com.
Having the ideal name is one thing, but securing it on the Internet is a little more complicated. According to Verisign (name provider), in the first quarter of 2018, more than 9.8 million new names. This is more than 100,000 each day, so chances are your name is already taken. Don’t worry, many companies started with a not so perfect name, but you can improve it.

9.- Making your Name Great Again.
There are several tricks you can do to correct your name:
– Look for a different extension; if you can’t register a domain for “Company.com.” think of
“MyCompany.com,” “My-Company.com,” “My-Company-online.com.”
– Look for the extensions .org, .net, com.mx. Etc.
– Or look for the person owning the domain and make an offer.

And don’t forget to secure your name trademark.

10.- It’s so simple.
In the end, it is simpler than you think; search for a word with the SMILE and SCRATCH approach, be creative. Look for names associated with your company. And avoid names with unwanted meanings or considered bad words in another country.

When Coca Cola translated its name to Chinese, it meant “Bite the Wax Tadpole.” Instead, they changed it to Kekoukele, which means “Tasty fun.”

This summary is intended for educational purposes, not as an alternative to the book. If you are interested in a copy for you, click  HERE  or on the picture in the title.

If you want more about the author go to www.eatmywords.com

 

 

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