002 The 3 Minute Rule

002 The 3 Minute Rule

002 The 3 Minute Rule
By Brant Pinvidic ⭐⭐⭐⭐½

Say Less to Get More from Any Pitch or Presentation.


Ten lessons learned

1.- 3 minutes? Is that’s enough time?

You can Pitch to the toughest of audiences any good idea or product, no matter how complicated you think it is. Three minutes is all you need to persuade them, make the most, and interest anyone.

2.- Only 3 minutes to live or die.
You’ve got a lot of explaining and persuading to do, so don’t waste time in extensive PowerPoint or long phrases, don’t use all public speaking, sales, and persuasion tips and tricks you’ve learned. Instead, simplify, forget all the fillers don’t worry about your delivery. Focus on your key information as clearly and concisely as possible. Remember, attention spans are short, and patience is even shorter; 3 minutes it’s the rule.

3.- Sell your 3-minute Pitch so that they can pitch it to others.
Your Pitch has to be so clear that your audience can explain it themselves to others they need to persuade like, the Boss, the Finance, or the CEO. The success of your Pitch depends on how well others can pitch your idea to the next people. Keep it simple and clear, and they won’t have enough time to repeat it all. Instead, imagine what will happens if they can remember your pitch and deliver it to others.

4.- Forget the blah, blah, blah, don’t say everything.
Learn how to be selective with your content, think between what you feel you need to say, and what you need to say. You don’t need to tell the long story of you or your company at this moment. Remember, the point of a pitch is to catch the attention and reel them for a follow-up presentation or a Q&A session.

5.- WHAC = What, How, Are you sure, Can you do it?
First, explain the most fundamental questions: What is it, and How does it work? You’re teaching your audience how to conceptualize the thing you’re pitching. If they don’t understand, they won’t sign up.

You have to give them points to make the decision. When do they ask: Are you’re sure? Provide them with some validated facts and figures reinforcing your claims. Let your audience understand how and why your Pitch is an excellent opportunity for them. Finally, when answering: Why can you do it? Reassure your audience that you can deliver on the item you’re proposing.

6.- What is the best way to answer the four questions.
Be creative, relate to questions that fit your Pitch and the audience. If it’s a service, explain what problems it solves and how you make it unique. If it is a business, then talk about the potential payoff, or why this is an excellent time to do it.

“How does it work?” Tell them how you’ll deliver what you’re promising; how long will it take, and how will you do it?.

“Are you sure?” Answer any concerns, back up your claims, share what do your reviews say about it.

“Can you do it?” Explain your ability to deliver promises, your background. How you’ve dealt with similar challenges in the past.

Think outside the box and be creative with your answers.

07.- Keep the Main Thing, the Main thing.
Think in a short, one-sentence answer, the most exciting information for your audience. Cut the uninteresting or not important enough, you only have three minutes.

Leave out sentences requiring too much explaining for later. Fill all technical details in a follow-up presentation or a Q&A session. Your audience will be more interested in them.

Try to cut your material down to 25 sentences. E. g. “What is it?” (nine sentences), “How does it work?” (seven), “Are you sure?” (seven) and “Can you do it?” (one or two).

08.- Your Pitch needs an opening.
Now that you have your 25 sentences. Think of a killer opening to start your story on how and why you thought about the idea. Remember your “aha” moment (the moment everything clicked). How you realized you were onto something. What makes you excited about the thing you’re pitching? When did you discover it? And what surprised you when you started looking into it?

09.- Talk about the elephant in the room.
Talk about your “all is lost” moment. What jeopardized your idea, and how you resolved the problem. Everybody knows there are challenges in every human quest and, the road to success is a bumpy one. So, tell them how you’ll conquer these obstacles and why you are the best option.

Why not accept there might be a problem up front, but that the advantages are many. Set your audience’s skeptical tendencies at ease. Make them believe in you and catch their attention. Focus on a problem you already have the solution. Think about what problems you hope your audience won’t see? What question are you most fearing they will ask? And how you would answer them.

10.- Place a “hook” and an “edge” on your Pitch.
Your hook is what makes your audience think, “Wow, that’s cool!” Your edge then provides your audience with a vivid illustration of your hook. By the time you finish with the concept of what you’re pitching them, they should be thinking, “Wow, that’s cool”.  With your hook and your edge, you’re going to hammer down the nail you’ve already set.

Final summary
Your Pitch needs to be under three minutes to persuade an audience. So, create one that fits into 25 sentences answering these questions. Don’t forget the WHAC Factor: What is it? How does it work? Are you sure? And can you do it? Also, be sure your Pitch has an opening, a callback, an “all is lost” moment, a hook, and an edge.

This summary is intended for educational purposes, not as an alternative to the book. If you are interested in a copy for you, click  HERE  or go the picture in the title.

If you want to know more about the author, go to www.brantpinvidic.com

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